Expository Writing

Creativity in today's society is the idea of communication, becoming more modern and diverse; The role in business has contributed to the development of business, especially advertising

Mitch Wang

Expository Writing

Prof. Paul Hufker

12.6.2023

In today's society, the identity of creativity doesn't seem obvious; The role of creativity in the modernization of society is not often mentioned, and some people even question: "Is human creativity dead?" In his book You Can't Spell Creative Without A.I., John Markoff writes that he disagrees with the idea that human creativity will eventually disappear. In his TED TALK, Steven Johnson mentioned that human creativity is eternal and cannot be easily erased. In Creativity and Diversity: How Exposure to Different People Affects Our Thinking, the host explains the importance of creativity to human life. In Wei Yidong's article in the Chinese Journal of Social Science: How to represent scientific creativity, he expressed the idea that creativity originates from daily life. These articles will synthesize this literature and detail the many roles of creativity in today's society. The creativity of modern society can be used to explain the meaning of communication, and promote the modernization and diversification of communication; Along with communication, with the embodiment of creativity, modernization and diversification, more effective ways of communication will be invented, and people's existing ways of communication and even entertainment (such as social media) will be improved. Creativity in today's society is also conducive to the development of many businesses, including promoting the continuous progress of industries such as advertising. The impact of creativity on the advertising industry will be huge, in short: with the success of more creative ads, the importance of creativity in the advertising industry will gradually be paid attention to, more creative ads will be launched, and the advertising industry will enter the next era based on creativity

The creativity of modern society can be used to explain the meaning of communication, and promote the modernization and diversification of communication. OpenAI, an independent research group based in San Francisco …... Early last year, the group announced a language model called GPT-2 (generative pretrained transformer), near the end of the year, the program was made widely available. (John Markoff Page 4). This explains the creativity of modern society, which can be used to promote the modernization and diversification of communication. The realization of interpersonal communication is inseparable from the expression of human creativity.   In the distant past, people could only communicate with the people around them, and this was a limited communication, which meant that it would be difficult for people to communicate with people in other cultures and other parts of the world to trade or learn from each other. This phenomenon has not changed until modern times, the appearance of satellite phones, etc., has made interpersonal communication easy, but this communication still has some shortcomings. In the process of human exploration, artificial intelligence similar to GPT2 was born. Through communication with artificial intelligence, the access to information becomes more convenient, and the life of human beings is also more convenient. Today's society has all these systems that are so convenient. There are many other human-AI communication channels like gpt-2, and through these channels, you can also witness the significance and role of creativity in modern society, which leads people to break through traditional barriers and realize more modern means of communication. In the long time ago, people could only communicate with people nearby, which limited their vision and Angle of seeing things; Similar human creativity is similar in the same environment. But in today's world, distance communication is so convenient, different people from different cultures can use their creativity, from different backgrounds to complete tasks better than others, they can come up with more and more unique ideas. We found that temporary creativity was enhanced simply by reflecting on cross-cultural relationships. This is actually due to people feeling that they know more about another culture, and this cultural learning leads to - reflecting on this cultural learning leads to an increase in creativity.  ......  Now, creativity is hard to measure, but scientists have come up with ways to measure it.  Typically, they analyze what they call divergent thinking and convergent thinking.  (Richard Freeman page 4). In my opinion, in today's society, real-time communication is so convenient, which makes cross-cultural communication possible. This is also a testament to the significance of creativity in today's society, which not only creates the possibility of cross-cultural communication, you promote communication, and this ancient idea becomes more modern and diversified.

Creativity in today's society is also conducive to the development of many businesses, including promoting the continuous progress of industries such as advertising. In the business world, there are too many projects that are inseparable from creativity, such as the advertising industry, the invention of new products and so on.           Take the invention of new goods, for example. Everyone knows that these inventions are inextricably linked to human creativity. After entering the 21st century, some people keep proposing that they want to invent great things like computers, electric lights, or trains and airplanes, but in their opinion, these human needs have been properly invented to complete, and even the slogan "human creativity is dead" spreads among people. But they must be wrong. History has shown that human creativity is not only innate, but can also be discovered through careful observation and study of the world around us. the invention of the microwave oven was a byproduct of Percy L Spencer's research on microwave radar; The invention of MSG was inspired by Kikusauri Ikeda in a bowl of overly delicious kelp soup. As one of the greatest physicists of the 20th century, Wegener created the operation process of the "time reversal operator" which does not cause contradiction in logic and has withstood the verification of repeatable experiments. This classic example of scientific creativity shows that creative ideas often come from everyday life, and our casual conversations and exchanges can lead to the emergence of new ideas. Of course, “chance favors the prepared mind,” and without long-term thinking about a problem, no amount of communication and dialogue will help solve it. (Wei Yidong, page 3). These examples are an answer to the cries of "human creativity is dead! The world will be taken over by AI! “The people best opposed. So many stories tell people that creativity is human nature, that it is innate, and that perhaps through careful observation and rigorous thinking, new inventions that revolutionize human life can be created. Second, creativity is so important in business, take the advertising industry for example. A necessary point for a successful advertisement is to let the audience remember the core or content of the advertisement, so a good advertisement idea should be novel and unique. This is an expression of creativity in advertising. In business, having more creativity means having more profits for the company, and profits drive companies and individuals to express more creativity.           Keep in mind that even these advertisers don't always come up with ideas out of necessity; their creativity is born by observing the world around them.           Necessity isn't always the mother of invention. The playful state of mind is fundamentally exploratory, seeking out new possibilities in the world around us.           And that seeking is why so many experiences that started with simple delight and amusement eventually led us to profound breakthroughs. (Steven Johnson TED Studio October). People who work in advertising don't necessarily need to rack their brains or meet with others for days and nights to come up with a suitable advertising word. Most of the time, people's creativity is reflected in the careful observation of life. This not only shows the important role which is that creativity will continue to play a role in business, at the same time, it will make people realize the importance of creativity, and creativity will also bring more benefits to people who are good at using it. that creativity plays in business, especially in advertising, but also proves that creativity is inherent in human beings and cannot be extinguished by simple artificial intelligence or other external factors.

Today there are many explanations for the role of creativity. In this article, I explore the interplay between creativity and communication, and the importance of creativity in business. Creativity is human nature and cannot be erased. Creativity doesn't have to come from necessity, it can come from observing things around you, or it can come from simple fun. As time goes on, more and more modern ways of communicating will be invented. These communication methods can better assume the responsibility of cross-cultural communication, and with the wider popularity of cross-cultural communication, there will be great improvements in all aspects of life. On the business side, as people gradually re-realize the important role of creativity in business, people will begin to value and focus on developing these abilities; For the advertising industry that relies on creativity, since people began to pay attention to creativity, the advertising industry will usher in more vigorous development. As people discover that more creative ads get more attention and become more successful, the advertising industry will experience a boom in innovation. In order to make their ads more successful, more advertisers will demand more creative ads, which will affect not only the audience, but also their products, and eventually, there will be a technological revolution from the advertising industry.

Works Cited

1.     VEDANTAM, SHANKAR. “Creativity and Diversity: How Exposure to Different People Affects Our Thinking.” NPR, NPR, 27 July 2020, www.npr.org/transcripts/895858974.

2.     Markoff, John. “You Can’t Spell Creative without A.I.” The New York Times, 8 Apr. 2020, www.nytimes.com/2020/04/08/technology/ai-creative-software-language.html.

3.     Johnson, Steven.

“The Playful Wonderland behind Great Inventions.” Www.ted.com, 16 Nov. 2016, www.ted.com/talks/steven_johnson_the_playful_wonderland_behind_great_inventions?referrer=playlist-how_innovation_changes_the_world&autoplay=true.

4.     Wei, Yidong. “How to Represent Scientific Creativity.” 如何表征科学创造性, Chinese Journal of Social Sciences, 4 Nov. 2013, www.cass.cn/zhuanti/2021gjwlaqxcz/xljd/202110/t20211009_5365489.shtml.